Marketing Manager | Full-Time | Addition Financial Arena (Formerly CFE Arena)

Oak View Group (OVG) is the global leader in premium live entertainment infrastructure and services, with a platform spanning venue development and end-to-end capabilities across venue management, hospitality, and sponsorship sales. Founded in 2015, the company serves a collection of seven world-class owned venues and a client roster of the most iconic arenas, stadiums, convention centers, music festivals, performing arts centers, and cultural institutions, spanning four continents. 

This Marketing Manager will work with the Director of Marketing to market the Addition Financial Arena and the venue along with its events while creating and maintaining relationships with media and promotional partners. The Marketing Manager will oversee the digital footprint, including the arena website, social media, Path of Travel TV, and marquees, along with assisting in advertising, media buying, promotions, public relations, interactive media, and grassroots efforts for events as assigned and will assume all Director of Marketing functions in the absence of the Director.

This role pays an annual salary of $43,888-$50,000

Benefits for Full-Time Roles: Health, dental, and vision insurance; 401(k) savings plan; 401(k) matching; and paid time off (vacation days, sick days, and 11 holidays).

This position will remain open until November 6, 2026

Addition Financial Arena is a multi-purpose entertainment arena located at the University of Central Florida in Orlando, FL. The arena features up to 10,000 seats and hosts a wide variety of events ranging from nationally renowned artists, family shows, college and professional sporting events, trade shows, and conventions. The Arena is home to the University of Central Florida Knights Men’s and Women’s Basketball, Women’s Volleyball and Major League Volleyball’s Orlando Valkyries.

• Collaborate with the team on creating marketing campaigns to promote all events coming to the Arena/The venue and explore cross-marketing opportunities throughout the community.
• Develop relationships with local media partners and university and community dignitaries.
• Assist and coordinate marketing, advertising, and promotional activities, including development of marketing plans.
• Develop and implement creative cash/trade proposals/campaigns with media partners, including digital, radio, print, TV, and outdoor.
• Manage internal marketing assets for all events, including but not limited to digital displays, ticket giveaways, and more.
• Develop and maintain relationships with third-party partners to promote events.
• Develop and execute social media campaigns, email marketing, and promotions to drive ticket sales and fan engagement.
• Manage and update the venue website.
• Work closely with the Marketing Director on post-show recaps.
• Collaborate closely with the box office to ensure all event aspects are accurate and running accordingly.
• Maintain relationships with promoters, tour marketers, and agency partners to ensure fully aligned event campaigns.
• Research and follow current music marketing trends and venue marketing efforts and implement best practices in the day-to-day activation.
• Actively participate in regional marketing initiatives, calls, and collaboration efforts to align with company strategies and share best practices.
• Analyze marketing efforts and adjust efforts based on learnings, trends, and activity.
• Manage all grassroots efforts, including poster & flyer distribution, community appearances, and overall expansion of marketing campaigns to maximize event awareness and exposure.
• Recruit and manage student marketing interns.
• Maintain branding of the arena and the venue.
• Create content using Canva, CapCut, Adobe Photoshop, Illustrator, After Effects, and Premiere Pro.
• Other duties and responsibilities as assigned.

• Bachelor’s Degree from an accredited college or university with major coursework in Marketing, Public Relations, Communications, Hospitality/Sports Management or a related field is preferred.
• 3-5 years of previous event or entertainment marketing experience preferred.
• Ability to prioritize and meet deadlines.
• Intermediate to strong knowledge of Adobe Creative Suite.
• Basic understanding of branding concepts.
• Expert knowledge of social media platforms (Facebook, Instagram, X, etc.).
• Demonstrated proficiency with Microsoft Office Suite (MS Word, MS Excel, MS PowerPoint, MS SharePoint, and MS Outlook).
• Proficient in editing images/video using the following software: Adobe, Canva, and CapCut.
• Excellent writing and verbal communication skills.
• Must be able to work a flexible schedule, inclusive of weekends, nights, and holidays as required.
• Team player who is creative and a proactive problem solver.

At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.

Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.