Director of Booking | Full-Time |Tyson Events Center

Oak View Group (OVG) is the global leader in premium live entertainment infrastructure and services, with a platform spanning venue development and end-to-end capabilities across venue management, hospitality, and sponsorship sales. Founded in 2015, the company serves a collection of seven world-class owned venues and a client roster of the most iconic arenas, stadiums, convention centers, music festivals, performing arts centers, and cultural institutions, spanning four continents. 

The Tyson Events Center and Orpheum Theatre are seeking a Director of Booking to lead and oversee booking strategy, promoter partnerships, and calendar optimization across both venues. This is a senior, revenue-driving leadership role responsible for shaping the overall programming mix, growing third-party promoter and touring relationships, and maximizing venue utilization and profitability across rooms and capacities. The Director will manage both in-house programming and external promoter partnerships and will work closely with clients, marketing, and production teams to align booking strategy with audience development and long-term brand positioning for each venue. This role is ideal for a seasoned booking professional or promoter-side operator who understands venue economics, deal structures, and market trends and who is ready to own programming strategy at the venue-group level.

This role pays a yearly salary of $75,000 to $85,000 and is bonus eligible.

Benefits for full-time roles: Benefits: Health, dental, and vision insurance; 401(k) savings plan; 401(k) matching; and paid time off (vacation days, sick days, and 11 holidays).

This position will remain open until July 24th, 2026.

The Tyson Events Center is a 190,000-square-foot multi-purpose facility located in downtown Sioux City, Iowa. It was built, starting in 2002 and opened on December 17, 2003. The venue features a horseshoe-shaped seating bowl with an end court upper balcony and 28 luxury suites. The Tyson Events Center is proud to be the home to the Sioux City Musketeers hockey team and the Sioux City Bandits arena football team. The Tyson Events Center hosts over 140 different events each year, including concerts, sporting events, family shows, trade shows, competitions, religious services, bull riding competitions, commencement ceremonies, lectures, and political rallies, among other corporate and community events. The arena is host to the NAIA Women's Basketball National Championship and NAIA Volleyball Championship. The Tyson Events Center is owned by the City of Sioux City and managed by Oak View Group, the expert in hosting and entertainment, partnering with over 300 clients at 400 global properties to create memorable experiences for millions of visitors every year.

The Sioux City Orpheum was designed by the nationally known Chicago firm of Rapp & Rapp and constructed in 1927 as part of the Orpheum Circuit. The major developer and promoter for the theatre was local Sioux City businessman Arthur Sanford. This once opulent vaudeville and moving picture house boasted a large, 2,690-seat, six-story auditorium complete with a 21-rank Wurlitzer pipe organ, half-circle boxes, hand-carved detailing, gilded ornamentation, several crystal chandeliers, and a hand-painted ceiling. Throughout the years, the Orpheum was used for symphony performances, ballet, and special attractions and hosted entertainers such as Fred Astaire, Tallulah Bankhead, Katherine Hepburn, Kirk Douglas, John Barrymore, Joseph Cotton, and Joe E. Brown. In the 1970s and 80s, the Orpheum was remodeled and turned into a one-story movie house with fluorescent light fixtures and a projection booth carved into what was once the mezzanine balcony. Later it was split into a two-screen theater. The entire box section of the balcony and the half-circle boxes were removed, and the chandeliers and fine architectural detailing were covered over with false ceilings. The building was closed to the public in 1992. In 1989 a nonprofit organization, the Orpheum Theatre Preservation Project, Ltd. (OTPP), was established for the purpose of pursuing the fundraising necessary to renovate and reopen the theatre. OTPP began the restoration process in 1999, with architects and theatre experts from FEH here in Sioux City and theatre restoration expert Ray Sheppardson from GSI Architects in Cleveland, OH. The building was restored by a restoration team of local and nationally prominent professionals. Approximately two years and thousands of hours later, the Orpheum Theatre was reopened on September 15, 2001. Since the grand re-opening, the theatre has provided the Siouxland area an opportunity to attend performances by fabulous performers like Sheryl Crow, BB King, Bob Dylan, Wynton Marsalis, David Copperfield, Willie Nelson, Jewel, Alison Kraus, and Jerry Seinfeld. In addition, thousands have witnessed spectacular Broadway shows and enjoy hearing the Sioux City Symphony.

• Build and maintain working relationships with promoters and agencies to build diverse and quality entertainment programming for the Tyson Event Center & Orpheum Theatre.
• Establish and maintain effective working relationships with the Client/Contract Administrator, tenants, government departments and agencies, and the entertainment/convention industry community and civic organizations to encourage continual and regular use of the facility.
• Actively promote the use of the facilities to maximize utilization.
• Negotiate contracts as determined necessary and in the best interests of the facility with event organizers, promoters, hosts, managers, and agents.
• Conduct settlements for assigned events.
• Analyze performance data and adjust programming mix based on sell-through, margins, and repeat partnerships.
• Develop and implement facility goals in accordance with the management contract, the Client’s objectives, corporate policy, and good business practice.
• Collaborate with marketing on audience targeting, on-sale strategy, and show positioning.
• Assist and coordinate the development of the annual operating calendar, activity schedules, and projections for attendance and/or revenue.
• Work with box office, events, and production teams to scale events appropriately and manage operational feasibility.
• Assist the General Manager in the development and administration of the facility’s operating and capital budgets; forecast funds necessary for staffing, equipment, materials, and supplies.
• Manage and maintain the revenue forecasts for the fiscal year; ensure the forecast is current and accurate.
• Respond to client event challenges and address customer feedback with a proactive approach.
• Provide effective communication both orally and in writing.
• Join and participate in organizational and industry committees; engage in client networking, attend, and participate in professional meetings and conferences when applicable.
• Volunteer within the community, develop relationships with non-hospitality entities, and participate in all center community events and outreach.
• Serve as manager on duty for events as assigned.
• Other duties as assigned.

• A degree from a four-year college in Marketing, Advertising, Public Relations, Communications, Business or Sport Management.
• 5-7 years minimum booking and talent buying, promoter, and booking management experience focusing on arena and theatre events.
• 2-3 years minimum experience supervising staff.
• Experience overseeing multi-room or multi-venue programming calendars.
• Strategic mindset with hands-on operational capability.
• Must be comfortable operating in a fast-moving, entrepreneurial venue environment.
• Ability to organize and manage cross-functional organizational teams.

At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.

Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.