Oak View Group

Partnerships & Marketing Manager | Full-Time | Thief River Falls Complex

Location US-MN-Thief River Falls
Job ID
2025-23949
Location Name
Thief River Falls Complex
Category
Marketing & Sales
Type
Regular Full-Time

Oak View Group

Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.

Position Summary

The Partnerships & Marketing Manager will be responsible for generating revenue from local, regional, and national companies through the sale of integrated sponsorship, premium seating, naming rights and hospitality packages throughout the venue. This position will lead local operations and be responsible for the sales and service for all corporate partnerships as well as venue marketing such as promotions, social media, marketing platforms and event marketing. Compensation will consist of base salary plus sales commissions. This position will be responsible for achieving measurable financial results, reporting locally to the General Manager and on a corporate level to the VP of Global Partnerships. It is expected that sponsorship sales will consume 80-90% of this employee’s day-to-day time.This position will work closely with all other department staff (operations, finance, events, and food & beverage) to ensure a seamless experience for all clients and guests.

 

This role pays an annual salary of $50,000 and is commission eligible

 

Benefits for Full-Time roles: Health, Dental and Vision Insurance, 401(k) Savings Plan, 401(k) matching, and Paid Time Off (vacation days, sick days, and 11 holidays)

 

This position will remain open until September 12, 2025.

Responsibilities

  • Work with VP of OVG Global Partnerships to develop a strategic plan to drive revenue for the venue(s).
  • Responsible for establishing new marketing partnerships to achieve annual revenue goals.
  • Develop high level discussions around venue naming rights and sub-naming rights opportunities.
  • Conduct cold calls as a way of securing appointments to sell to new prospects among local and national companies.
  • Analyze specific marketing needs of prospects based on partner objectives, market strategies, category potential, activation potential and financials.
  • Effectively present proposals in front of individuals and large groups.
  • Develop meaningful business relationships with existing and potential sponsors.
  • Develop sales action plans to ensure hitting budget goals .
  • Prospect, sell, cultivate, and maintain the corporate sponsorships for the venue in both new and renewal business.
  • Solicit new cash partnerships.
  • Execute all aspects of corporate partnership fulfillment.
  • Work with outside agencies to get all corporate partnerships signage created and placed.
  • Create annual recaps for corporate partners, when applicable.
  • Service all corporate sponsorships through various means including direct contact, newsletters, corporate partner gatherings, etc.
  • Create new client initiatives to better serve the corporate partners.
  • Design of sales proposals and presentations for potential corporate partners.
  • Create and implement new ideas and opportunities that will drive revenue for the venue.
  • Work and attend events and promotions.
  • Provide marketing support for concerts, family shows, sporting events, conventions, and other miscellaneous events.
  • Enhance existing promotional initiatives and develop new marketing programs and initiatives to maximize ticket sales and other revenue streams, such as third-party partnerships, new media avenues, Food and Beverage, and non-traditional marketing opportunities for the facility and its events.
  • Create new ways to increase ticket sales, when applicable.
  • Coordinate and assist with all public relations efforts such as media releases, story pitches, media drops, and interviews.
  • Create, prepare and implement advertising and promotional plans for booked events.
  • Communicate daily with media partners, promoters and entertainment agencies to maintain cooperative, positive relationships.
  • Track, analyze and compare event sales information.
  • Be involved with the community and act as the voice for the venue.
  • Negotiate contracts with media and promotional partners.
  • Manage and coordinate all aspects of the department’s current contractual agreements including drafting and preparing agreements through final execution with client.
  • Develop and implement all aspects of the sales / marketing plan.
  • Participate in the development and implementation of annual sales / marketing goals and objectives.
  • Track and manage daily, weekly, monthly sales / marketing reports along with providing forecasting for revenue generation.
  • Participate in the development and administration of the annual budget.
  • Responsible for the management, content creation, and growth for all venue social media platforms including Facebook, Instagram, and Twitter.
  • Direct and plan promotional projects and coordinate focused marketing programs developed to enhance overall building image and reputation.
  • Responsible for the creation of the Annual Report and Annual Venue Marketing plan.
  • Explore non-traditional marketing opportunities for the facility and its events.
  • Interpret the venue customer experience through surveys and other means and aggregate results for presentation.
  • Research, analyze and monitor industry factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.
  • Perform other duties and responsibilities as assigned.

Qualifications

  • Bachelor’s degree or better from an accredited college or university, preferably in Sports Administration, Sales, Marketing, Business Administration or other related field
  • 3-5 years of sales & marketing experience, preferably in Sports & Entertainment or Media with an emphasis in one or more of the following areas: premium seating, group ticket sales, corporate partnerships, event/venue marketing, public relations
  • Ability to develop and manage highly strategic corporate partnerships; Strong prospecting, analytical, presentation and communication skills
  • Comfortable managing tight deadlines and meeting aggressive sales goals and expectations
  • Strong professional relationship skills; Ability to establish and maintain long-term strategic relationships with corporate clients, direct reports and co-workers
  • Must be a skilled negotiator with the ability to effectively represent the standards and philosophy of the department
  • Strong time management and organizational skills
  • Must be highly self-motivated and adept at working both independently and as part of a team
  • Ability to manage multiple projects simultaneously in a fast-paced environment
  • Knowledge of marketing and advertising/sponsorship program development
  • Knowledge of media buying promotions and public relations
  • Ability to work with wide array of client groups, vendors and business partners enterprise-wide
  • Must be able to project a professional manner and appearance, and communicate effectively with clients, senior management, staff and the general public
  • Digital expertise with various digital channels including website optimization, social media, and data acquisition.
  • Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
  • Excellent written and oral communication skills required
  • Strong focus on customer service and hospitality
  • Proficient in the use of Microsoft Office, Photoshop, and Sales Force preferred
  • Team player who is a creative and proactive problem solver
  • Must be able to work flexible hours including nights, weekends and holidays in addition to normal business hours as required

Strengthened by our Differences. United to Make a Difference

At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.

Equal Opportunity Employer

Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.

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